Sunday 12 January 2014

How a Set of Guitar Strings Changed Rock 'n' Roll

Guitar Moves host and general six-string strummer Matt Sweeney talks with Jim D'Addario, CEO of D'Addario Strings and descendent from a lineage of Italian string makers dating back to at least the 1600s. We learn how electric guitar strings are made and about the pivotal role D'Addario strings have played in that iconic 60's rock sound, the British Invasion, and the rise of guitar in post-war America, the UK, and the world.

Featuring music by The Who and Team Spirit.

1 comment:

Unknown said...

"That's what we do. We experiment every day."

Excellent clip, Henry. Although it's an ad!