Wednesday 2 November 2011


Here's the start of a series, created and written by Susan Miller, which deals with a group of five modern professional women — Zoe (the tech entrepreneur), Jules (the HR consultant), Nina (the mommy blogger), Taylor (the travel consultant) and Abby (the accountant). What they have in common is that they belong to the same book club, where they discuss more about their own lives than those of the characters in the books they’re reading.

One of the interesting things about this series is that the money for it came from a bunch of companies who are desperate to impress professional women with just how caring-about-women they really are. I saw this shortly after I watched the first episode of a show called Easy to Assemble, which was paid for by Ikea. It is about an actress who gets a job at... Ikea, where she demonstrates Ikea products, and eventually goes to Ikea headquarters in Sweden. 

The point is, Big Business today is desperate to give the appearance of being people-friendly. If you play your cards right, maybe you can get a decent budget for your webseries from some corporation that wants to sell stuff to people. Now, what's this series called?

                                                Official Website

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