Monday 15 April 2013

Horse before cart...

Sheri Candler is a "marketing strategist who helps independent filmmakers build identities for themselves and their films. Through the use of online tools such as social networking, podcasts, blogs, online media publications and radio, she assists filmmakers in building an engaged and robust online community for their work that can be used to monetize effectively."

Film Courage is a website/blog/radio show/video producer, all focused on assisting independent filmmakers.

Recently Film Courage conducted a video interview with Sheri Candler on the subject of What You Need To Know About Building Your Audience. That means, everything small-time, lo-budget, amateur filmmakers NEED to know about marketing the film they are planning to make, BEFORE they make that film.

The film is the cart, marketing is the horse. Horse before cart. Sound silly? It's not.

Here's that interview, broken up into small chunks.

1. Who is your target audience? If you don't know, you'll never be able to market your film successfully.

2. How much money should we set aside from your budget to reach the target audience? 10% minimum. Yeah, minimum.

3. How much money can we raise through crowdfunding?

4. Will that huge Veronica Mars crowdfunding exercise cause an influx of celebrities into the field?

5. Will Veronica Mars make Kickstarter a household name and help filmmakers in the future?

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1 comment:

Unknown said...

I thought I could get by with just reading the precis you provided of each segment, but she is so intelligent and seems to know so much about the industry, I was hooked.