Presenting the new Sainsbury’s Christmas advert, which was made in partnership
with The Royal British Legion and inspired by real events from 100 years
ago. It
commemorates the extraordinary events of Christmas Day, 1914, when the
guns fell silent and two armies met in no-man’s land, sharing gifts –
and even playing football together.
The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit the British armed forces and their families, past and present.
The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit the British armed forces and their families, past and present.
