Friday, 12 December 2014

Sainsbury's Christmas Ad - 2014

Presenting the new Sainsbury’s Christmas advert, which was made in partnership with The Royal British Legion and inspired by real events from 100 years ago. It commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit the British armed forces and their families, past and present. 



1 comment:

Kathy Smart said...

A powerful short which seems to glorify war. Doesn't it merely show that the people killing each other were servants doing the work of people higher up?