Tuesday 31 July 2012

"Make It Count"

Nike gave filmmaker Casey Neistat the money to make a movie “about what it means to #makeitcount” — a Nike ad campaign slogan. Instead of spending the money on a more typical movie, Casey blew the budget filming himself, and his friend Max, traveling around the world over ten days. 
Life is either daring adventure or nothing at all.  -- Helen Keller
They didn't make it down to Australia. Nike couldn't afford that much adventure, I guess...

What did you do last week?

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1 comment:

Kathy said...

It's worth it to see the jump. Not sure Nike will agree, though.