Wednesday, 2 July 2014

How to make a 30 second commercial

Dave Dugdale shares what he learned when making a 30 second commercial. But first, here is a 60 second commercial from Kelloggs. (This will make sense later.)

Now, here's Doug.

1 comment:

Kathy Smart said...

This is good advice from a new film maker: he analysed an excellent example and treated this as a masterclass. Essentially his commercial is derivative. The emotional power is in the story telling which he copied. Very good of him to share.