"Three Little Pigs"

Here's a dramatic reimagining of how the story of The Three Little Pigs might go down today.

This advert for the Guardian's open journalism, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Described by Adweek as a "masterpiece of craft and storytelling". Winner of 'Ad of the Year' by BBH London. Winner of 'Best Crafted Commercial' at the British Arrow Craft Awards.